For many young adults, college is their first time sharing a living space. Unsure of what to purchase or how to split the cost. The Roomie Split feature on the Walmart app helps students navigate what works best for their household.

Roomie Split

Client: Walmart

Copywriter: Mariana Marquez and Simone Hunnicutt 

Strategy: Simone Hunnicutt 

Art Director and Design: Mariana Marquez

Campaign

Walmart Brief: Influence Gen-z to interact with decor and clothing items for their college essentials.

Insight: 51% of college roommates prefer to split items between one another

How did we get here?

Every Saturday for three months, Mariana and I sat in my work office to culminate the “right idea”. With little progress, even after visiting the UO welcome center and analyzing the shelves at Walmart, it was a week from submission and we were stuck. Until we grabbed a 40X24 inch white board. Our savior! We started to write arrows, caricatures and potential collaborations. Our “right idea” became the connection.

First Submission