The Brand of PrAna

Brand Audit

Strategy & Researcher: Simone Hunnicutt

Design & Project Manager: Wyatt Hill

Copywriter: Tyler Posey

Objectives

Identify consumer perceptions

Create recommendations

Identify competitive brands and consumers

Determine what currently is working and what doesn’t

We conducted five one-on-one interviews and a 24 person google survey that gave us more insight on new, current, and previous consumers of the brand.