Reaching the dynamic active
Campaign
Client: Columbia
Strategist: Simone Hunnicutt
Copywriter & Art Director: Jackson Buckley
Media Planner: Rachel Kesich
Strategist & Art Director: Alaysia Smoot
Insight: Columbia is engineered for your outdoor success in any climate.
Campaign Brief(why?):
How will we convince our audience?
By communicating the effectiveness of Columbia’s Omni-shade and Omni-heat technologies.
Create a community for women to encourage confidence, risk-taking, and performance.
Why will they believe this?
Omni-shade: modified fibers and tight fabric construction to block harmful UVA and UVB rays.
Omni-heat: original thermal-reflective tech that retains body heat for instant and enhanced warmth.
Idea: Operation Forecast Flip
Get : The Female Dynamic
To : Think of Columbia when they are in need new gear
By : Demonstrating top-tier technology first hand
Paid Media:
